Feature

Ticketing & Seating

Sell tickets online with seats your audience picks themselves. No booking fees, no per-ticket charges, no commission — ever.

Key Features

Choose-your-seat booking

Your audience picks exact seats on a plan of your venue. No account needed to book.

Seating plan builder

Generate rows, add aisles, mark accessible and restricted-view seats, and set price bands.

Box office & cash sales

Take walk-in sales, pay-at-the-door bookings and complimentary tickets from the same screen.

Scan tickets at the door

Check guests in by scanning their QR code on any phone, and watch arrivals live.

Sales you can see

Revenue, seats sold per performance, order source and ticket mix, updated as people book.

No fees on top

TheatreHQ never adds booking fees or takes a cut of ticket sales. You pay card processing only.

Let your audience choose their seats

Booking starts with a performance and ends with a seat. Your audience sees your auditorium as it really is, with seats already sold crossed out, chooses where they want to sit and picks a ticket type for each seat. Families can mix adult, concession and child tickets in one booking, and nobody has to create an account.

Booking two seats for a Saturday evening performance, with sold seats marked and the order total alongside.

Build your venue's seating plan

The row generator builds a plan in seconds: set the number of rows and seats, where the aisles fall, and whether rows grow or narrow towards the back. Thrust stages are supported, and individual seats can be marked as accessible, restricted view or unavailable. Attach the plan to a show and every performance gets its own seat inventory.

The seating plan builder: twelve rows of fourteen seats with a centre aisle, generated in one step.

Know how every show is selling

Each production has a live sales dashboard: revenue, seats sold against capacity for every performance, how many orders came online or over the counter, and which ticket types are selling. You can spot a quiet Thursday weeks ahead, while there is still time to do something about it.

A production's sales dashboard: revenue, seats sold per performance and order source.

On the night

Door staff scan tickets with any phone or tablet, and the live attendance view shows who has arrived. Afterwards, the post-show report lists no-shows so you can follow up. If someone needs to change nights, tickets can be moved between performances.

Seating is one part of running a box office. For the whole picture — online sales, cash on the door, reports and payments — see box office software for amateur theatre.

How-to guides

Step by step, with screenshots

How to setup a box officeThis guide shows how to configure a box office checkout for a show in TheatreHQ. It covers adding performances, choosing a box office mode, setting pricing and ticket types, and testing the public booking flow. Creating a seating plan for your venueBuild a seating plan for your venue with the row generator, price bands, aisles and accessible seats, then attach it to a show. Checking how ticket sales are goingSee revenue, seats sold, online versus cash sales and attendance for each production and performance. Selling tickets on the doorRecord walk-in, pay-on-the-night and complimentary ticket sales from the box office, seat by seat. Moving a booking to another performance, and refundsMove a customer's tickets to a different night, keep or change their seats, and record refunds correctly. Letting members book first with pre-release linksSet an on-sale date, then give members, patrons or the cast a link that lets them book before everyone else. What your audience sees when they bookWalk through booking from your audience's side: the show page, choosing a performance, picking seats and confirming, with no account needed.

Ready to get started?

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